Power Analysis
The Partner
He built Trump’s websites, hired Cambridge Analytica, and today a state pays him to shape what chatbots answer, erasing nuance and seeding doubt.
By Violeta Ayala — Tecnóloga Creativa
The partner
Behind the machine that landed in Bolivia there is a man almost nobody here names. Brad Parscale, 50, born in Topeka, Kansas.
He is Fernando Cerimedo's business partner in the consulting firm Numen and runs its technical side, according to The Economist. Cerimedo credits part of his success to him.
The ladder
He taught himself to code. He sold websites to businesses in San Antonio, Texas, until in 2011 he landed a client from New York: the Trump Organization. He built the sites for Trump Winery and the family's real estate firm.
Through the end of 2015, the campaign had paid him 39,000 dollars. In 2016 he was named digital director, and his firm ended up receiving more than 90 million.
As a top aide to that campaign, Parscale was responsible for hiring Cambridge Analytica to boost the operation on Facebook. The Associated Press established that.
In 2018 Trump put him in charge of the entire reelection campaign. In July 2020 he demoted him. Time wrote it this year: Parscale had reinvented himself before.
The reinvention
His new platform is called Campaign Nucleus. The Associated Press reviewed its materials in 2024: personalized emails written with artificial intelligence, oceans of data to measure voter sentiment, identification of persuadable voters, and the ability to create, in seconds, web pages that look like news outlets.
He is also chief strategy officer of Salem Media, one of the largest conservative and Christian radio conglomerates in the United States.
In March 2025, Cerimedo was announced as the exclusive Latin America licensee of Campaign Nucleus and Eyes Over, the platform that measures public sentiment with artificial intelligence.
The franchise toured Brazil, Chile, Argentina, Honduras and Bolivia. Today the licensee sits in Palmasola prison.
The state client
On September 18, 2025, Parscale registered as a foreign agent of Israel through a new firm, Clock Tower X, hired by the global agency Havas.
One hundred pieces of content a month, eighty percent aimed at Gen Z, fifty million impressions. It started at 6 million dollars; the total reported reaches 46.5 million.
The goal is written into the contract itself: deploy websites and content to deliver GPT framing results on GPT conversations.
The sites average a few hundred visitors a month. The audience is not people. It is the artificial intelligence models.
The content is there to read. One article claims most journalists in Gaza were linked to terrorist organizations. Another casts doubt on the death of Hind Rajab, a five-year-old Palestinian girl killed by the Israeli army in 2024, whose recorded calls for help were published around the world.
Parscale's team told Axios they are succeeding in getting AI systems to incorporate information from their sites. Experts who reviewed chatbot queries agree: it is working.
How a chatbot gets fed
A chatbot learns in two ways. From training, which swallows massive copies of the internet, where whatever is repeated across many seemingly independent sites gains weight. And from live search, where it reads the pages best positioned for your question.
Hence the multiple brands: a hundred articles on one site are one site. A hundred articles across nine sites citing each other look like a consensus. And hence the irrelevance of visitors: these sites do not compete for readers. They compete to be in the corpus.
The goal is to change history in a precise way: without erasing the fact, by dissolving the certainty. A girl with a name, a recorded call, a documented case, become "accounts differ".
That is enough. The chatbot is the first source more and more people consult, and often the only one. It is cheaper than censorship: you do not delete the archive, you bury it under noise the machine cannot tell apart. And what enters the training persists in the models to come.
Nullity erases case files. This erases nuance. Both are technologies of erasure: one rewrites the past in a courtroom, the other in the corpus of the machines answering the future's questions.
And it reaches the Global South whole. A Bolivian asking a chatbot about Gaza gets an answer shaped by a state contract signed in Washington, without knowing the question came pre-answered.
The line
Parscale's career is a straight line. He sold websites to businesses in Texas. He sold a campaign to Trump. He sold the platform to a continent, with Cerimedo as regional distributor. Today he sells a state what the machines answer.
The product was always the same: knowing what people feel and using it to move them. What changed is the client. The machine that landed in Bolivia is a franchise of that operation.
Sources
- Foreign Agents Registration Act filings, US Department of Justice. Clock Tower X LLC submissions since September 18, 2025, including the GPT framing clause.
- Axios, September 2025. Report on the contract with Israel's Ministry of Foreign Affairs and statements from Parscale's team on AI systems incorporating their sites.
- Time, July 2026. Profile of the operation, the objective described by an Israeli official, and his assessment of the contract.
- Drop Site News and the Quincy Institute, July 2026. Total reported contract of 46.5 million, content analysis including the articles on Gaza journalists and on Hind Rajab, site traffic, and expert review of chatbot queries.
- The Intercept, May 2026. Payments via Havas, advertising directed to a Salem Media subsidiary, and the AI company Eyesover sharing the Medina, Ohio address.
- Associated Press, May 2024. Campaign Nucleus capabilities and Parscale's role in hiring Cambridge Analytica in 2016.
- The Economist, "MAGA's man in LatAm", December 2025. The partnership with Cerimedo in Numen and his technical role.
- Texas Monthly, Time and US press coverage, 2018 to 2023. The rise from San Antonio, the 2016 campaign payments and the 2020 replacement.
All figures come from FARA filings or the cited reports. The identification between Eyesover of Medina, Ohio, and the Eyes Over platform licensed to Cerimedo remains pending verification in corporate registries, and is this series' open line of investigation.
